About the Campaign
The Scotland Loves Local campaign is a national initiative designed to encourage all those who live in Scotland to think local first and support their high streets safely and in line with public health guidelines. The outbreak of Coronavirus has caused significant challenges for our town centres, high streets and local businesses who have lost out on vital trade, yet many of them have gone to enormous lengths to support the most vulnerable people in our communities.
Scotland’s towns are a gateway to our past. They are a rich tapestry of Scottish history and our journey to becoming the society and nation we are today.
But our high streets are not just a series of buildings where things are bought and sold. The people who run these businesses are our brothers and sisters, mums and dads, friends and neighbours. Whether it’s an emergency pint of milk, catching up with friends in the local pub or cafe, our high streets have always been there.
Our small businesses, whether a pub, cafe, tailor, butcher or grocery shop, are the lifeblood of our Scottish economy. They take risks everyday to create jobs and prosperity to maintain our way of life. Now is the time to support them to get back on their feet. Now is the time to be there for them. Now is the time to think local first.