Remarkable work to help vulnerable people through the cost of living crisis has seen a community stalwart crowned as Scotland’s High Street Hero.

Gordon McDonald has dedicated more than 40 years to supporting his friends and neighbours in Buckie, Moray, in all manner of ways.

And his lifetime of devotion was recognised as he was honoured at the 2023 Scotland Loves Local Awards.

Gordon, a veteran former councillor who is chair of Buckie Area Forum, was described by one nominator as “a true hero of Buckie” who “fights for equality for those from all walks of life”.

Scotland Loves Local Awards. Held at V&A Dundee. Gordon McDonald of Buckie Action Group was named as the nation’s High Street Hero. Tuesday November 28th 2023. Picture: Jamie Simpson / Scotland’s Towns Partnership
For media enquiries please contact: Chris Story, Message Matters (07375 065728 / [email protected])

Recognising the struggles that many were facing due to the rising cost of living in early 2022, he led on identifying an empty High Street building which could be used as a warm bank and social hub for those in need.

He sourced tradespeople and volunteers to transform the site, from which people can now access support, advice, food and fuel vouchers, emergency food or simple company.

The Hub now operates six days a week, with Gordon supporting all of the volunteers involved.

Another nominee said: “There is no-one who has done more for the community.”

Gordon collected his Scotland Loves Local High Street Hero Award from Buckie Area Forum colleague Kevin McKay, alongside Moray Council’s Tracey Rae.

Speaking on stage, Kevin said: “For well over 40 years, Gordon has put the community first. To me, Gordon is a High Street Hero.”

Gordon admitted afterwards that he was “very surprised” to receive the award.

He said: “This award is obviously not for me. It’s for the volunteers and everyone else who has helped me.

“I’ve always been involved in the community. Once you come to Buckie you understand the attraction it has. It draws people in. It’s very much a community.”