BrawBand is an ultrafast Scottish Internet Service Provider (ISP), powered by HighNet Telecoms. BrawBand began using the Scotland Loves Local Gift Cards in their ‘refer a friend’ customer incentive in summer 2022. David Munro is the Director of Product at BrawBand:
“BrawBand offers full fibre internet in Glasgow, Inverness, Renfrewshire and Edinburgh. BrawBand is a celebration of all things Scottish. It’s authentic, bold, fun and the Highland Coo is our brand hero. Our customer service team is in Scotland too, manned by Scottish people giving honest, friendly advice.
“We had been using £50 Amazon vouchers as a thank you to customers for referring a friend. Gift cards or vouchers are popular with customers, but it doesn’t make sense for us, as a localised internet service provider, to use Amazon vouchers as a customer incentive. We wanted to do something more local, where the benefit would be felt by local businesses and were pleased to hear about the Scotland Loves Local Gift Cards for regions right across Scotland.
“Our ‘refer a friend’ incentive is an email campaign. Customers can log into the portal and get a link to share with a friend. If their friend signs up to BrawBand they both get a reward which in the past was the £50 Amazon voucher. Now, instead, they’ll both get a £50 Scotland Loves Local Gift Card as a coupon code.
“Customers can use the coupon code on https://scotlandgiftslocal.com/ and choose the regional gift card that they want, which will be delivered to their chosen address. For example, they might live in Glasgow but want a card for a holiday to the Highlands. Or they might live in Inverness but want to send a £50 Dundee Gift Card to their child who’s studying there. We know that whichever regional Scotland Loves Local Gift Card customers choose, the benefit is staying in Scotland, supporting local businesses.
“The digital coupon codes make it really convenient for us as a company as it reduces the time needed to ask customers which regional gift card they’d like, and time to despatch the cards to customers. Ease of use was vital for us as a company, and we were pleased that the process of ordering the Scotland Loves Local Gift Cards was easy. Now we’re set up, we can order more coupon codes as we need them.
“It’s common for organisations to use Amazon gift vouchers for their campaigns because they want choice for their customers. However, we’ve now got a viable, local alternative for Scotland. The choice available with the Scotland Loves Local Gift Cards is strong; multiple national and local businesses across retail, hospitality, leisure, attractions and services. We’d much rather be supporting the Scottish economy with our customer incentives, and the choice on offer on where to spend the Scotland Loves Local Gift Cards makes it a win-win for us and our customers.
“We’ve experimented with using local incentives for customers in the past, say a £10 voucher for a local bakers. The Scotland Loves Local Gift Cards take that local sentiment, adds on the choice for customers, and make it easy for us as a business to support Scotland.
“We hope that customers will use their chosen £50 Scotland Loves Local Gift Card to explore their local area; to go kayaking in Argyll and Bute, to take a tour of the Highlands, to play golf in Moray, to go to the Chihuahua café in Edinburgh. Basically to use the gift card as a way to discover businesses which are hidden gems right across Scotland. As a proud Scottish company, the Scotland Loves Local Gift Card aligns with our values and we’re happy to support the initiative.”
Find out more about the Scotland Loves Local Gift Card here.
