The great tastes of three towns are being celebrated as part of the drive encouraging more Scots to choose local.
Scotland’s Improvement Districts (SIDs) has joined forces with tech company Vicinity to launch town trails for Alloa, Kirkintiloch and Linlithgow.
Working with the Business Improvement Districts (BIDs) in each of the towns, they offer a new journey of discovery for perfect places to eat, drink and be entertained in each of the communities.
The trails have been launched as part of Scotland Loves Local Week, which champions the message for everyone to think local first and support businesses in their community.
Each are pilot projects to harness and showcase the rich menu of food, drink, leisure and hospitality businesses which are key ingredients in the recipe of success for towns.
Rebecca Mather, SIDs’ National Programme Manager, said: “These trails literally give residents and visitors alike a real flavour of the great places to visit in each of the towns – boosting businesses in them.
“What better way to discover what each of these communities have to offer than by sampling some of their tastiest treats.
“In so many ways, they are the perfect guide to a day out – enjoy a coffee, head to the cinema and then top it off with cocktails and a meal.
“We are delighted that our partnership with Vicinity and the BIDs has opened the opportunity for people to explore more about these communities.”
Alloa First is showcasing food, drink and entertainment venues through its Toast and Taste guide.
Kirkintilloch’s ‘Kirky Cake and Coffee Trail’ celebrates the rich menu of places in which residents and visitors can enjoy a bite to eat.
Coffee and Cake is, meanwhile, on the menu for One Linlithgow.
Vicinity is a strategic partner of Scotland’s Towns Partnership (STP), which is the parent organisation of SIDs as well as spearheading Scotland Loves Local.
Heather Clamp, Customer Success Representative at Vicinity said: “It’s been fantastic working alongside the BIDs to help develop their trails.
“To date, over 1,000 trails have been hosted on the Vicinity platform, generating over 1.1 million user interactions.
“Trails are a versatile and innovative tool that help people navigate their local areas, discover what’s on their doorstep, and enjoy an engaging and memorable experience – all while driving footfall and amplifying the reach of local businesses.”
Meanwhile,Kirkintilloch BID has highlighted its commitment to encouraging its members to support other local businesses by signing the Scotland Loves Local Pledge.
Vicinity is a technology company dedicated to the place management industry, serving Business Improvement Districts, councils and property managers.
Scotland Loves Local Week (August 26th – September 1st) shines a spotlight on the critical need for people to choose local and support businesses in their community – whether for shopping, days out or other services.
By doing so, they will play their part in building stronger, more sustainable communities for the future.
To access the trails, download the LoyalFree app from your app store.
